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Month: December 2013

  • What McDonald’s can teach us about the business case for design

    Posted on December 19, 2013 by Charles Marks

    It’s up to you whether you think it’s good or bad news that the huge slide in profits and positive public perception experienced by McDonald’s restaurants during the first decade of the Millennium seems to have been halted. However, this reversal in fortune has less to do with its menu alterations than you might assume. […]

  • The paperless office is no nearer to reality than it was 30 years ago

    Posted on December 5, 2013 by Charles Marks

    The first paperless office opened in the Spring of 1979. Designed by a management consultant as a model of the office of the future, the building in Washington DC was filled with the first generation of electronic scanners, microfiche readers and other products. A computer expert who was present at the launch recalls that the demonstration […]